About Us

The origins of our craft trace back to 1954, when James Avery first began shaping jewelry in the quiet town of Kerrville, Texas. His intent was to design pieces that carried a sense of personal meaning—items that could speak to the heart as much as to the eye. That philosophy continues to guide us today. What started as a small creative endeavor has grown into a longstanding tradition built on the belief that jewelry should hold significance for the wearer. Even now, decades later, our pieces are created with the same spirit of purpose and reflection. Every design is made with the hope that it will become part of someone’s story, commemorating the moments and memories that shape their lives.

Our work remains deeply rooted in Texas, where craftsmanship is both a heritage and a discipline. The vast majority of our pieces are produced locally, crafted by artisans who combine time-honored techniques with contemporary methods to achieve both beauty and durability. We source high-quality materials from around the world, selecting them with care to ensure that each finished piece meets our standards. This blend of global sourcing and local artistry allows us to offer jewelry that is refined, long-lasting, and thoughtful in its design. Each item is made to be more than ornamental; it is made to be cherished.

Behind every piece of jewelry is the skilled work of the craftspeople who bring it into being. Our artisans—individuals such as Grace, Philip, Christine, Mary, and Tucar—each contribute their unique talents to the creative process. Their steady hands and trained eyes shape metals into meaningful forms, ensuring that every item reflects both precision and imagination. These craftspeople play an essential role in preserving the legacy that began generations ago. Their artistry transforms raw materials into pieces that resonate with intention and emotion, maintaining the human touch that distinguishes our jewelry.

The journey from concept to finished piece involves a well-defined and thoughtful process. It begins with design, where ideas take form through sketches and models. Once a design is refined, molds are created to prepare for casting—a stage in which molten metal flows into shape. After casting, the piece moves to the bench, where artisans carefully refine its details, adjust proportions, and enhance its structure. The final steps involve polishing and finishing, bringing out the unique character and brilliance of each piece. This progression from idea to completion is guided by craftsmanship, intention, and attention to detail at every stage.

Our commitment has always been to create jewelry with meaning, crafted with the same care and artistry that shaped the earliest pieces made in Texas. From design to finishing, every part of the process reflects a dedication to quality and to the belief that jewelry should be both beautiful and significant. It is this devotion to purposeful craftsmanship that has sustained us for decades and continues to inspire every piece we create today.